Thinking forward
Redesigned brand identity to engage new audiences.
Release date
Feb 8, 2025
Location
New York
Client
Framer
Category
Visual design
01. The Challenge
The client needed to redefine their brand identity to connect with a younger, tech-savvy audience while maintaining loyalty with their existing customers. They required a design overhaul for their website, marketing materials, and product packaging.
02. The Solution
We conducted extensive market research and competitive analysis to develop a design strategy aligned with the client's vision. Our team created a sleek, modern website using interactive features, revamped the logo for better brand recall, and introduced eco-friendly packaging solutions.
03. The Result
The project resulted in a 35% increase in website engagement within three months and a 20% boost in product sales. The client received positive feedback from both existing customers and new demographic groups, achieving their branding objectives.